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Lead Generation Tactics for Home Improvement Companies

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Lead Generation Tactics: Customers are the lifeline of any business. Therefore, attracting new leads is necessary for achieving targeted goals, success, and continuous growth. But generating leads is not easy and building a strong business presence is already challenging enough.

Regardless of what home improvement project you specialize in, whether it is remodeling the bathroom, basement, or exterior, scaling the business means giving utmost importance to the lead generation strategy.

So, how can companies find the right home improvement leads and gain a competitive edge over competitors? If you want to boost your lead generation for your home improvement company, here are some of the tactics you can apply:

Optimize Website for User Experience and SEO

In today’s digital landscape, having a website is crucial for any business as this will be the center of a company’s online presence, having far more extensive reach than traditional means of marketing. It is also an excellent lead conversion tool.

But a site that simply exists on the internet will not attract audiences unless optimized for user experience and Search Engine Optimization or SEO. Every month, there are thousands of homeowners in the United States looking searching for home improvement or remodeling contractors.

SEO can help find remodeling leads by increasing awareness for a business through organic traffic to the website. It also involves creating relevant, valuable, and informative web content. Search engines have ranking factors that they consider when ranking a site and if a site contains high-quality content, the better the chances of ranking higher than competitors.  

A website with high ranking and valuable content gives customers confidence in a company’s abilities and solutions which can ultimately boost the conversion rate. Additionally, site owners can repurpose their existing site to use it on various platforms like Facebook and Youtube to generate more leads.

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Search Engine Marketing

Search Engine Marketing is a marketing practice using paid advertisements that appear on search engine results pages or SERPS. It is a pay-per-click or PPC strategy where advertisers bid on specific search terms targeted toward homeowners. Essentially, advertisers select an appropriate keyword that they want to trigger their ads and choose a maximum bid that determines the placement of the ads.

PPC advertising is one of the best ways to generate leads for home improvement companies. If combined with the right strategy, a business can draw high-intent searches. In truth, according to WebFX, 65% of high-intent searches result in someone clicking a PPC ad.

If you are unsure about how to run an effective PPC campaign, you can trust HomeGuru to act as a primary PPC agency with a pay-per-lead model ensuring you are only charged for qualified leads.

Social Media Marketing

Social networking sites make it easier and more convenient for brands to connect with their target audience and retain existing relationships. But many business owners still struggle when it comes to social media marketing. To run a successful social media marketing, content shared across social media must be engaging, useful, and relevant to those viewing it.

Accordingly, to generate leads on social media, determine what platforms your customers are using. This way, it will be easier to target the audience and prevent waste of time and money in advertising to people who are not interested in your services. While social media offers endless opportunities to share content, it is ideal to share short but impactful touchpoints as long narratives and articles might discourage customers from engaging with content.

Also, remember to have sharable and digestible content such as videos and infographics that are easier for users to share. Such content can help motivate and entice people to check out your website. The more individuals you attract, the higher the conversion rate can be.

Implement a Referral Program

A referral program is a process in which advertisers incentivize and reward customers for spreading the word about a certain product or service. According to the online survey conducted by Nielsen, word-of-mouth recommendations from friends and family are the most trusted form of advertisement. It is because referrals are proof of happy and satisfied customers who are willing to spread positive word-of-mouth about a brand.

Implementing a referral program is an excellent strategy that can do wonders for the sales pipeline. The goal is to develop a compensation plan for existing customers that would encourage them to refer your business to people. You can offer employees a cash reward or a gift card for every referral.

While the reward is not complicated, business owners must ensure that it is significant enough to compel employees to take action. After all, no one would willingly go out of their way to tell others of the excellent plumbing or remodeling job for a measly reward. Of course, when launching a referral program, ensure that you are delivering stellar service.

Conversational Marketing

Conversational marketing is another great way to boost your home improvement company’s lead generation. You can implement conversational marketing tools such as chatbox on your high-trafficked website pages. This way, a potential lead can conveniently type a message or question about your services.

If the lead seems qualified, the chatbot or someone on your sales team can collect their contact information for follow-up. Conversational marketing can also help address the challenge regarding the right and timely response to a question, even when sales personnel are out of the office.

Get Business Featured in a Local Newspaper or Magazine

While advertising online is undoubtedly a powerful marketing tactic, some people still prefer reading local newspapers or magazines. Many local newspapers offer businesses a variety of advertising options that can fit any budget. You can promote your brand as a local business backed with the experience and expertise or help homeowners.

Add Compelling Calls to Action (CTAs)

Putting clear calls to action on your website allows you to find out who is interested in your home improvement business. You can tell site visitors to perform a specific action, allowing you to uncover qualified home improvement leads. The list of interested visitors can also help in creating an email list which is useful when sending updates about products or services.  

It is worth noting to never trust lead generation companies who promise an unrealistic number of leads for your company. Instead, trust those who can deliver real verified leads like HomeGuru.HomeGuru is a trusted and reliable provider of exclusive leads for home service providers. They have custom-built software that can automatically optimize your account daily for higher-quality leads. You can learn more by visiting their website at www.homeguru.com

Read More: Tips for Securing Better Home Improvement Leads