Intensive online marketing is sometimes mistaken as an undertaking only fit for big brands. But in reality, the online space is an excellent marketing platform for any business. Digital strategies, including search engine optimization (SEO), are remarkable options for small to medium businesses like home service providers who cater to specific local areas.
SEO for home service businesses can be highly beneficial for local enterprises as it improves the visibility of a company’s site on search engine results pages (SERP) like Google.
SEO is a necessary online tactic because of the popularity of search platforms among consumers. In fact, about 93% of US prospects use local search when looking for a product or service. This demonstrates the need for creating a home services SEO strategy.
With consistent effort and professional help, SEO can grant small businesses plenty of advantages, such as:
1. Reach Your Target Customers and Beyond
The best way to gather leads is to make yourself visible and accessible to those who need your service. SEO makes it easier for consumers to find your business. Experts optimize the company’s site elements to become favored by search engines. This way, the company’s web pages are more likely to appear whenever an industry-related term is searched for.
A fully optimized site brings the business and its target customers together. This is most significant for local businesses as consumers are more likely to visit a nearby establishment after viewing its website. Because of this, companies need to increase their brand visibility in their target area.
2. Builds Reputation and Credibility
A robust online presence has become a necessity in today’s marketing standards. Businesses with well-established social media accounts and websites have an edge against their competitors. This is because online presence has become a basis for reputation and credibility.
Slow and poorly designed web pages discourage consumers from learning more about the company, decreasing online traffic and leads. SEO companies can optimize a company’s site to appear trustworthy and professional – two important aspects of a successful home service business.
3. Long-lasting and Cost-Effective Investment
Understandably, not all companies have an enormous budget for online marketing. Still, SEO is your best bet if you are looking for a long-lasting and cost-effective investment.
When websites appear on top of result pages, they are most likely to stay up there for a long time, proving that investments in SEO can be extremely cost-effective. On top of that, data shows that ranking number one on SERPs can improve a business’s online visits by nearly 40%.
But a top spot on SERPs is not the only goal of SEO. Regardless of rank, the digital strategy can still significantly improve your website to make it fast, appealing, and user-friendly, which greatly influences online traffic and sales conversion.
Optimize For Your Local Area Today
Take advantage of these benefits by implementing local SEO tactics. You can cater to your desired target area more effectively with a strong online presence. Digital marketing campaigns can amplify your home service business to the next level. Consider SEO and other online marketing strategies, such as Home Guru’s lead-generating platform.
Home Guru is an excellent channel for finding exclusive home improvement leads. We build your own custom landing page on our platform and drive customers from Google and Microsoft ads to provide you with direct leads. Get more customers by signing up today at www.homeguru.com.