Intensive online marketing is sometimes mistaken as an undertaking only fit for big brands. But in reality, the online space is an excellent marketing platform for any business. Digital strategies, including search engine optimization (SEO), are remarkable options for small to medium businesses like home service providers who cater to specific local areas. SEO for…

Home improvement has always been a lucrative industry for business. It provides opportunities for skilled contractors to earn money and establish companies that specialize in plumbing, remodeling, and many other aspects. Success in home improvement businesses can be defined through countless lenses, such as profitability, influence, competence, and longevity. However, there are other qualities needed…

Digital marketing and lead generation is becoming more beneficial to businesses, especially to home improvement lead companies. According to a study by Marketo, firms with mature lead generation methods attain higher sales productivity and revenue growth. Additionally, a 2020 Lead Generation Benchmark Report shows that 41% of home improvement companies said lead generation was their…

Home Improvement Contractors: Customers are the foundation of every business. While closing a deal and finding new clients can be a struggle, retaining them also has challenges. For this reason, it is important to pay attention to how customers interact with your brand as this shows that more than doing business, you care for them.…

Lead Generation Tactics: Customers are the lifeline of any business. Therefore, attracting new leads is necessary for achieving targeted goals, success, and continuous growth. But generating leads is not easy and building a strong business presence is already challenging enough. Regardless of what home improvement project you specialize in, whether it is remodeling the bathroom,…

In the United States, home improvement sales have amounted to 538 billion dollars in 2021. By 2025, the amount is expected to reach 620 billion dollars. Considering the positive trend that the market shows, it is excellent news for many home improvement contractors as it also means more people will likely choose to upgrade their…